This is horrible news to most bloggers I know as many of us use Google reader and the apps that go with it like Mr. Reader and Feedly to pull information out of the web. RSS is one of the most useful features of Web 2 and I'm really unhappy w/ Google. iGoogle was a mistake, this a travesty. Google needs to read outliers and the mavens who use tools. I'll be researching new rss tools. This is ridiculous. ""While the product has a loyal following, over the years usage has declined. So, on July 1, 2013, we will retire Google Reader," Urs Hölzle, SVP Technical Infrastructure wrote. "Users and developers interested in RSS alternatives can export their data, including their subscriptions, with Google Takeout over the course of the next four months.""